Integrated Media Enterprise
Make the Most of Your Media
Moving to a content anywhere world, today’s broadcast industry is in a state of unprecedented change. To meet its business and technological challenges, you need to make the most of your media.
That means becoming more creative, collaborative, and profitable than ever before by:
- Knowing what media you have
- Understanding what it’s worth
- Using it to respond with greater agility to new business opportunities
Your media is your lifeblood. From it flow the two most essential elements of your business—profits and creativity—and the Avid Integrated Media Enterprise offers you the world’s best means of maximizing both.
It allows more people to work better together than ever before, enables you to put your media to work in more ways than you ever imagined, and makes it easier for everyone to do the creative work they want to do by handling the administrative work they don’t.
A new open framework for your business, the Avid Integrated Media Enterprise is built around three fundamental elements:
- Open media catalog, enabling you to maximize the many business opportunities your assets represent.
- Rich media repository, providing you with access to media across all parts of your organization
- Modular open architecture, facilitating workplace collaboration with the integration of all the ingest, production, archive and distribution operations in your facility.
Central to this framework is a flexible and open Service Oriented Architecture. Based on Web services, SOA:
- Enables multiple vendors to integrate applications through standard interfaces
- Supports a wide range of applications, from content creation, rights management and archiving to facility-wide collaboration and distribution.
- Allows you to build highly-automated workflows and interface with external business processes.
Now, you can make the most of your media by approaching your business with unparalleled confidence and minimal risk.
Interplay
At the heart of the Integrated Media Enterprise, Interplay is an Enterprise Media Asset Management solution. Providing individual contributors with the media they need, where and when they need it, Interplay enables you to do in minutes what once took hours.