Interplay

Media and Production Asset Management

Avid Interplay lets you get more value from your media. By accelerating processes, extending media access to more contributors, and linking media to business operations, Interplay media and production asset management saves time, reduces cost, and provides the power to realize new opportunity.

What used to take hours to produce now takes minutes

Paul Koopman, Director of Engineering, VERSUS

Key Features

Find and use media anywhere
Open system design
Comprehensive scheduling
Optimized workflow
Delivery & Accounting

See all top features

Acquisition

Interplay provides workflows and applications that streamline ingest processes and make the most efficient use of your investment in encoding, server, and production systems and personnel. Interplay supports a wide variety of HD and SD ingest devices, MXF or QuickTime file wrapping, and any compression format. All content can be easily found and reused, and can be annotated manually or automatically at any time, allowing you to maximize the return on previous media production investments.

Learn more

Production

Interplay excels at coordinating and accelerating the collaborative editing workflow of tens or hundreds of team members who can work on the same projects at the same time. Interplay Production integrates directly and deeply with editorial processes, and its project-aware client applications enable users located anywhere to find, shot-list, and annotate media and contribute to projects in real time. A range of background media services handle media movement, transcoding, proxy generation, and Web Service APIs enable a rich vendor partner ecosystem.

Learn more

Archive, Search & Retrieve

From ingest to archive, Interplay connects users to media and makes it easy to find and browse content, wherever it is located, and however it is stored. Easy to use tools allow users to quickly locate material and do frame-accurate annotation or shot-listing, either locally or across a WAN. Integration with leading library and archive management systems insures that all assets are close at hand and can transparently migrate to the most cost-effective storage according your policies.

Learn more

Distribution

The optimized and flexible workflow of Interplay lets you get to air and on-line faster. Interplay transforms the traditional delivery of content with templates that handle distribution or delivery in the right format to any site, channel, or on-line outlet. Asset usage is tracked throughout the media lifecycle cycle, and the automated accounting and reporting capabilities of Interplay allow information exchange with your ERP and licensing systems.